Design

Figma

The design tool used for the actual design phase, before a single line of the site gets built — real-time collaboration and a genuinely usable free tier.
Design
2026-07-30 22:57:42
4 min
Service Screenshot Placeholder (dev only)
Quick Summary
Pricing
Free tier covers small projects; Professional plans from roughly $12–16/month per editor for larger teams and design systems.
Why We Recommend It

A better fit for the review-and-revise stage than most alternatives.

What matters for client work isn’t Figma’s feature list, it’s that a client can open a link, leave comments directly on the design, and see revisions update in real time — without installing anything or exporting a PDF back and forth. That review loop is where a lot of design projects actually lose time, and it’s the specific problem Figma solves well.
Service Screenshot Placeholder (dev only)
Key Features

Real-time collaboration

Multiple people can view and comment on the same file simultaneously, with changes visible instantly — no version-numbered files emailed back and forth.

Component and design systems

Reusable components keep a design consistent across many pages, and make later updates faster to apply everywhere at once.

Dev Mode handoff

Gives a developer exact spacing, colour, and asset values directly from the design file, reducing back-and-forth during build.

Perfect For
The design and client-review phase of any website project
Projects where multiple stakeholders need to comment on a design
Keeping a consistent design system across a multi-page site
Probably Not For
Publishing a live website directly — Figma Sites exists but isn’t a substitute for a proper CMS-backed build
Simple graphics or social media assets, where Canva is a faster fit
How We Use It

Wireframe

Low-fidelity structure is worked out first, before any visual design decisions are made.

Design

High-fidelity design is built using a consistent component system, so pages stay visually aligned.

Review

Clients comment directly on the file; changes are made in the same place rather than across scattered emails.

Alternatives

Adobe XD

A capable alternative with strong Adobe ecosystem integration, though less momentum in recent years.

Best for: Teams already deep in the Adobe Creative Cloud ecosystem

Canva

Faster for simple graphics, not built for full UI/UX design work.

Best for: Marketing assets rather than website design
Related Resources
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Questions

Before you decide.

Do I need a Figma account to review a design?

No — clients can view and comment on a shared design file without creating a paid account, which is one of the more useful parts of the free tier.

Can Figma designs be built directly into a live website?

Not automatically. A Figma file is a design reference — the actual build still happens properly in WordPress, Webflow, or Framer, translating the design rather than exporting it as-is.

Is Figma only for professional designers?

It’s built for design work specifically, so it has a learning curve for non-designers — but reviewing and commenting on a shared file requires no design skill at all.

Need help putting this to work?

What to expect
Founder-led, start to finish.
Response within one business day.
No-obligation initial consultation.
A limited number of projects each quarter, across the US, UK, Canada, and Australia.
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