Claude
Useful for the unglamorous parts of the work, not just the flashy ones.
Long context window
Can hold an entire project brief, style guide, or codebase in view at once, rather than losing track of earlier context.
→Strong technical reasoning
Useful for working through implementation logic and catching edge cases before they become a live bug.
→Consistent, editable output
A reasonable starting point for structured content, always reviewed and edited before it reaches a client site.
→Research
Used to gather and structure information faster during the early planning stage of a project.
Drafting
A first pass on structured content, always written with the specific client and brief in mind, not generic filler.
Review
Every piece of AI-assisted output is read, edited, and fact-checked before it goes anywhere near a live site.
ChatGPT
The most widely used alternative, broadly comparable for general writing and research tasks.
Before you decide.
Do you use AI to write client website content?
AI assists with research and first drafts. Every piece of content that goes live is reviewed, edited, and fact-checked — it isn’t published as-is.
Is AI-generated content bad for SEO?
Search engines care about content quality and usefulness, not whether AI was involved in drafting it. Thin, unedited AI output performs poorly for the same reason thin human-written content does.
Which Claude plan is worth it for a small business owner?
For most non-technical use, the free tier or the $20/month Pro plan is more than enough — the higher tiers are built for heavy developer workloads.