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Website Redesign
Service

Website Redesign

A redesign built on what’s actually not working — not a visual refresh for its own sake.
Founder-LedEnterprise ExperiencePerformance-FirstResponse Within One Business Day
Website Redesign service illustration
The problem

Most redesigns start with how the site looks, not why it isn't working.

An outdated design is rarely the real problem. Slow load times, unclear navigation, weak calls to action, or a site that simply doesn’t reflect how the business has grown — these are the actual reasons a redesign gets considered, and a purely visual refresh doesn’t fix any of them.
Our approach

We start with what’s not working, then redesign around fixing it.

Before any new design work starts, we look at what the current site is actually failing to do — for visitors and for the business. The redesign is built to fix those specific problems, with the visual refresh as part of that, not the whole point of it.
What's Included

Every engagement, start to finish.

Audit

A clear-eyed review of what the current site does and doesn’t achieve, before any redesign decisions are made.

Strategy

Site architecture and messaging rebuilt around your current business goals, not the old site’s structure.

Design

A new visual direction built to address the specific problems the audit surfaced.

Development

A clean rebuild rather than a patch on the existing site’s underlying issues.

Content migration

Existing content and URLs carried over carefully, to protect search rankings through the transition.

SEO continuity

Redirects and technical checks in place so a redesign doesn’t cost you the rankings you already have.

Training

A walkthrough so your team can manage the new site confidently.

Support

30 days of post-launch support.

Recent Work
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Why AVwebstudio

The advantage of staying small.

Founder on every project

Not delegated after the sale.

Enterprise standards

The same rigor applied to enterprise builds, at boutique scale.

Long-term partnerships

Most clients stay for ongoing growth, not just a one-off launch.

Process

How we work.

A structured, predictable path from first conversation to a site that performs.
01
Discovery

Understand the business before touching pixels.

Competitors, audience, and analytics reviewed before a single wireframe exists.

02
Strategy

Every decision supports measurable growth.

Site architecture and messaging built around the outcome you're chasing, not decoration.

03
Design & Build

Build clean. No page-builder debt.

High-fidelity design, then a custom, lightweight build on WordPress, Webflow, or Framer.

04
Launch & Growth

Launch fast. Iterate with data.

Performance and SEO tuned post-launch, not left as an afterthought.

Before you enquire.

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Related Services

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Ready for a website that performs?
What to expect
Founder-led, start to finish.
Response within one business day.
No-obligation initial consultation.
A limited number of projects each quarter, across the US, UK, Canada, and Australia.
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